IAD
Interactive Art Discovery

Featuring Paolo Finoglio Masterpiece

Project Proposal

IAD – Interactive Art Discovery is an interactive installation project that connects artwork and visitors through Projected-AR and touch-less sensors.

IAD narrates the artwork with an accessible and natural language; it allows the enjoyment in an innovative and engaging way.IAD is in the process of researching and prototyping a reproduction of Paolo Finoglio’s painting “The torture of Olindo and Sofronia,” housed in the Pinacoteca Civica of Conversano, in the province of Bari.

Digitalizing and new Technologies

The digitization of museums and cultural institutions has become a key strategy for enhancing the accessibility and appreciation of cultural heritage. While initiatives by Italy’s Ministry for Cultural Heritage and the European Commission have advanced digital cataloging through platforms like Cultura Italia and Europeana, there is a growing need to move beyond static databases. Emphasis should shift towards leveraging new technologies to foster deeper connections between museums, territories, and visitors, while also rethinking how digital tools can enhance education and communication.

Purpose

IAD does not create a virtual “double” but widens research on the nature of the work, cultural, environmental and historical, technical and constructive, expressive and communicative, whose range can increase and expand in an interdisciplinary way through new interactive modes, different approaches, and users.

Ways and qualities of interaction conceived and designed to make active and subjective reading of art, a participatory use and therefore passionate, from the youngest to the most experienced user.

Developing the metaphor, let’s imagine the digital contribution of IAD as an all-around lens tool through which our perspective vision can delve into the work in detail and as a whole.

In an era in which “technical replicability” reaches its exponential maximum, it is necessary to avoid the easy virtual double, as a flat and deceptive “fake”, building instead a solid structure that perpendicularly deepens and at the same time expands in an embrace all the surroundings of which the work is the fruit, underlies and contains.

Inclusion and openness. Art comes out of the museum.

IAD is accessible and open to all users (visitors, tourists, teachers, students, and children).

IAD allows for a multi-sensory perception of works of art that become “visible” and “ accessible” not only through the eyes but also through an active role of the user who virtually “touches” the work, illuminates it, thus creating the premise of an empathic and engaging experience. IAD allows living the experience of art as a discovery, leaving to the authentic vision of the original its proper role.

IAD allows you to “export” the model from the museum where the work is kept to other contexts such as museums and related realities, galleries, libraries, fairs, exhibitions, thus creating a wider circuit of disclosure also helpful in promoting cultural tourism.